Certification. Powered by Ingredient Intelligence.

Ingredient Clarity Lab mark

Ingredient Clarity Lab evaluates cosmetic formulations at the ingredient level using defined criteria across ethical and biological considerations, environmental fate and impact, and claim verification and regulatory alignment. Built for emerging and mid-sized brands, it supports defensible product claims, greater transparency, and a shared commitment to reducing greenwashing in the beauty industry.

By the Numbers
80%

of consumers say they are willing to pay more for sustainably produced or sourced goods. PwC

67%

of high-value beauty shoppers seek independent clinical data or third-party verification before committing to a purchase — a 68% increase since 2022. THG Ingenuity

60%

of cosmetic brands rely on regulatory experts to verify compliance with global ingredient and labeling regulations. Global Growth Insights

The Standard

A defensible certification framework built on three principles: objective rules, ingredient-level precision, and structured data at scale.

For Clarity.

Every product is evaluated against fixed, predefined criteria applied consistently across all assessments. There is no weighting system, interpretive scoring, or subjective adjustment.

For Trust.

All outcomes are determined at the individual ingredient level — not by brand reputation, marketing claims, or portfolio-wide assumptions. Every ingredient is decoded, classified, and assessed independently.

For a Better Industry.

Ingredient Clarity Lab is powered by 60,000+ classified ingredients across 110 product categories, including skin care, body care, color cosmetics, and fragrance. Evaluations incorporate regulatory status, environmental and ethical flags, source type, and global frameworks including MoCRA and EU regulations.

The LUMA Pillars

Explore the certifications

1/10
Our Method
Step 01

Free Ingredient Analysis

Step 02

Pay Only for Final Certification

Step 03

Subscribe & Claim Certification

1/3
LUMA Clarity

Claim Clarity & Global Transparency

LUMA Clarity helps beauty brands bring transparency and accountability to product claims through ingredient-level verification and compliance support. Its Anti-Greenwashing™ pledge promotes a more honest beauty industry, while Global Check™ and Retail Ready™ help brands navigate international regulations and retailer standards with greater clarity and confidence.

What is evaluated

  • Brand adoption and commitment to the Anti-Greenwashing™ Pledge
  • Whether product claims are specific, measurable, verifiable, and properly scoped
  • Transparency of ingredient disclosure and supporting claim documentation
  • Correct and legitimate use of certifications, labels, seals, and sustainability messaging
  • Alignment between product communication, packaging, branding, and actual product attributes

Does Not Meet Criteria if

  • The Anti-Greenwashing™ Pledge has not been adopted
  • Claims are vague, misleading, unsubstantiated, or non-verifiable
  • False, self-created, expired, or misleading certification labels are used
  • Required ingredient transparency or disclosure standards are not met
  • Branding, imagery, or sustainability messaging creates unsupported environmental or ethical impressions

Pass condition

The brand has formally adopted the Anti-Greenwashing™ Pledge and demonstrates ongoing alignment with all 8 pledge principles across product claims, ingredient transparency, packaging, and brand communication.

Get Certified

What is evaluated

Ingredient presence checked against regulatory lists across nine jurisdictions:

  • United States
  • European Union
  • Canada
  • Australia
  • UAE
  • China
  • Japan
  • Korea
  • South America

Does Not Meet Criteria if

Any ingredient appears on a banned or restricted list within the defined scope of evaluated jurisdictions.

Pass condition

Coming Soon

No ingredients conflict with defined banned or restricted lists across the nine evaluated jurisdictions.

Get Notified

What is evaluated

Ingredient compliance against retailer-defined exclusion lists and standards:

  • Target Zero
  • Ulta Conscious Beauty
  • Macy's Conscious Beauty
  • Clean at Sephora / Planet Aware at Sephora
  • Credo Clean Standard™ / The Dirty List
  • Bluemercury Conscious Beauty
  • Niche Beauty

Does Not Meet Criteria if

Ingredients conflict with one or more retailer-defined restrictions within the selected scope.

Pass condition

Coming Soon

The product meets the defined criteria of the selected retailer standards.

Get Notified
Free Analysis
Free
no commitment

Check available certifications for your formulation at no cost.

Free Pre-Check
Anti-Greenwashing™
Free
claim your pledge

Let's go against greenwashing together. Claim your pledge certificate today.

Get Certified
Retail Ready™
€500
per evaluation of 50 Products

Retailer clean-concepts compliance report.

Get Certified
Global Check™
€1,000
per evaluation of 50 Products

Evaluates whether a formulation complies with international regulations.

Get Certified

LUMA Clarity

The Clarity Gap

In a landscape filled with broad language and inconsistent standards, there is little clarity on what sustainability claims actually mean.

LUMA Clarity brings that into the light — translating broad claims into measurable, verifiable conditions, where clarity can actually be established.

88%

Gen Z distrust

report distrust in sustainability claims

Source: McKinsey

58%

Global skepticism

of consumers are skeptical of green product claims

Source: YouGov

53%

Vague claims

of environmental claims are vague, misleading, or unfounded

Source: European Commission

40%

Unsubstantiated

of green claims lack supporting evidence

Source: European Commission

95%

Greenwashing risk

of products marketed as "green" contain at least one form of greenwashing

Source: Spiralytics
LUMA Life

Animal Testing & Ingredient Origin

LUMA Life evaluates whether a product meets defined criteria related to animal testing practices and animal-derived ingredients.

What is evaluated

  • Brand-level declaration of no animal testing in R&D
  • Supplier-level declarations (via Product Information File or similar declaration)
  • Distribution in regions where animal testing may be required for certain product categories

Does Not Meet Criteria if

  • Animal testing is declared or required within the product lifecycle
  • Distribution includes categories or regions where animal testing is mandated
  • Documentation contradicts brand-level claims
Cruelty-Free badge

Pass condition

  • Brand declares no animal testing in product development
  • No conflicting disclosures within submitted documentation
  • Distribution practices do not require animal testing within defined scope
Get Certified

What is evaluated

  • Ingredient list screening for animal-derivatives
  • Identification of ingredients with multiple possible origins (synthetic vs animal-derived)
  • Brand-level vegan declarations
  • Supporting documentation for sourcing material

Does Not Meet Criteria if

  • Animal-derived ingredients are present in a product positioned as vegan
  • Ingredient origin cannot be verified
  • Brand claims conflict with ingredient-level findings
Vegan Verification badge

Pass condition

  • No animal-derived ingredients are present
  • Ingredients with multiple potential origins are clarified or supported by documentation
  • Brand declaration aligns with ingredient-level data
Get Certified
Free Analysis
Free
no commitment

Check available certifications for your formulation at no cost.

Free Pre-Check
LUMA Life
120 €
per product / per year

Covers all eligible certifications per unique formulation, including size variations.

Get Certified

LUMA Life

Ethics in Practice

Terms like "cruelty-free" and "vegan" often rely on brand declarations, with limited visibility into supplier practices, ingredient sourcing, or distribution requirements.

LUMA Life brings structure to that uncertainty — translating ethical claims into ingredient-level criteria that can actually be verified.

72%

Cruelty-free preference

of global consumers prefer products not tested on animals (Statista, 2023)

55%

Willing to pay more

of consumers will pay more for products aligned with ethical values (NielsenIQ)

44%

Plant-based seekers

of global consumers actively seek vegan or plant-based products

Proof

The trust signal

and transparency rank as key factors in trusting ethical claims (IBM Institute for Business Value)

LUMA Cycle

Environmental Fate & Impact

LUMA Cycle evaluates how ingredients behave after use, applying defined criteria across biodegradability, microplastic classification, and environmental impact indicators.

What is evaluated

  • Ingredient biodegradability and environmental persistence
  • Ability of ingredients to break down through natural microbial processes
  • Available biodegradability testing data (e.g. OECD 301 standards)
  • Potential for long-term accumulation in ecosystems
  • Risk of ingredients being classified as persistent or bioaccumulative substances

Does Not Meet Criteria if

  • Ingredients are identified as persistent or insufficiently biodegradable
  • The formulation contains substances associated with environmental accumulation
  • Ingredients are linked to bioaccumulation or long-term ecological risk
  • Insufficient biodegradability or persistence data is available to demonstrate environmental safety
Breaks Down Safely badge

Pass condition

  • Ingredients are shown to be readily biodegradable through recognised testing methods
  • No ingredients are identified as persistent, bioaccumulative, or environmentally hazardous
  • Scientific evidence supports that the formulation breaks down safely in the environment
  • Ingredients demonstrate low long-term environmental persistence
Get Certified

What is evaluated

  • Intentionally added synthetic polymer ingredients associated with microplastic pollution, environmental persistence, or uncertain biodegradability
  • Known microplastics: Polyethylene (PE), Polypropylene (PP), PMMA, Nylon (PA), Polyurethane, Acrylates Copolymer
  • “Skeptical microplastic” ingredients: certain PEGs, PPGs, Poloxamers, Polyquaterniums, and other synthetic soluble or liquid polymers where environmental safety remains insufficiently proven

Does Not Meet Criteria if

  • Known microplastic ingredients are present
  • Synthetic polymer particles are present
  • Polymers classified as skeptical microplastics — due to concerns around persistence, biodegradability, aquatic toxicity, or insufficient environmental safety data
Microplastic-Free badge

Pass condition

  • No intentionally added microplastic ingredients
  • No synthetic polymers classified as known microplastics
  • No polymers classified as skeptical microplastics under the Luma standards framework
Get Certified

What is evaluated

  • Intentional use of solid plastic particles smaller than 5 mm — commonly known as microbeads
  • Ingredients such as Polyethylene (PE) and Polymethyl Methacrylate (PMMA)
  • Use in exfoliating, scrubbing, peeling, or texture-enhancing functions
  • Presence in rinse-off and cosmetic products

Does Not Meet Criteria if

  • The formulation contains intentionally added microbeads or plastic scrub particles
  • Including Polyethylene (PE), PMMA, or similar synthetic plastic particles
Microbead-Free badge

Pass condition

  • No intentionally added microbeads
  • No solid plastic particles used for exfoliation, texture, or visual effect
Get Certified

What is evaluated

Ingredients scanned against multiple environmental risk indicators:

  • ECHA PBT List (Persistent, Bioaccumulative, Toxic)
  • ECHA SVHC List (Substances of Very High Concern)
  • EPA PFAS Inventory
  • UV filters linked to reef toxicity (Oxybenzone, Octinoxate, Octocrylene, Homosalate, 4-MBC)
  • Other restricted substances (Triclosan, Benzophenone derivatives)
  • Nano-scale inorganic UV filters (Nano Zinc Oxide, Nano Titanium Dioxide)

Does Not Meet Criteria if

  • Any ingredient appears on ECHA PBT or SVHC lists
  • Any ingredient appears on the EPA PFAS list
  • Non-biodegradable or persistent substances are present
  • Restricted UV filters or Triclosan are included
  • Nano-scale Zinc Oxide or Titanium Dioxide is present
Ocean-Friendly badge

Pass condition

  • No ingredients classified within ECHA PBT or SVHC lists
  • No ingredients in the EPA PFAS inventory
  • No ingredients identified as non-biodegradable within defined criteria
  • No inclusion of restricted UV filters or high-risk marine-impact substances
  • No nano-scale inorganic UV filters within defined scope
Get Certified

What is evaluated

  • Toxicity of ingredients to aquatic organisms and marine ecosystems
  • Presence of substances associated with water pollution or long-term aquatic harm
  • Biodegradability of surfactants and rinse-off ingredients
  • Use of hazardous, persistent, or environmentally concerning substances
  • Alignment with environmental safety principles reflected in EU Ecolabel cosmetic criteria
  • Ingredient impact on freshwater systems, oceans, and wastewater environments

Does Not Meet Criteria if

  • Ingredients are identified as toxic or harmful to aquatic organisms
  • The formulation contains persistent, non-biodegradable, or water-polluting substances
  • Non-biodegradable surfactants or environmentally hazardous substances are present
  • The product contains intentionally added microplastics or substances restricted under environmental criteria
  • Insufficient environmental safety or biodegradability data is available for waterway exposure
Waterway-Friendly badge

Pass condition

  • Ingredients demonstrate low aquatic toxicity and reduced environmental impact
  • Surfactants and relevant ingredients are readily biodegradable
  • The formulation does not contain intentionally added microplastics or highly persistent pollutants
  • Hazardous substances associated with aquatic harm are restricted or excluded
  • The product aligns with recognised environmental safety standards for waterways and aquatic ecosystems
Get Certified
Free Analysis
Free
no commitment

Check available certifications for your formulation at no cost.

Free Pre-Check
LUMA Cycle
120 €
per product / per year

Covers all eligible certifications per unique formulation, including size variations.

Get Certified

LUMA Cycle

After Use

Environmental claims in beauty are increasing, while the underlying impact of ingredients remains difficult to verify.

LUMA Cycle brings light to what happens after use — applying defined criteria across biodegradability, microplastic classification, and environmental impact.

60%+

Eco-aware shoppers

of consumers consider environmental impact when making purchasing decisions (NielsenIQ)

83%

Microplastic concern

of consumers are concerned about microplastics in the environment (Eurobarometer)

71%

Post-use clarity

say it is important to know what happens to products after use (IBM Institute for Business Value)

ECHA

Regulatory action

is implementing restrictions on intentionally added microplastics across products

About

Built to Define What Can Be Verified

Ingredient Clarity Lab replaces ambiguous beauty claims with a system that can be applied, tested, and explained at the ingredient level. Most standards in beauty rely on interpretation of language, intent, or incomplete information — we built Ingredient Clarity Lab to remove that ambiguity through fixed criteria, structured data, and ingredient-level analysis.

110 Product Categories
60,000+ Ingredients
154 Flags per Ingredient
Rule-Based Criteria
Ingredient-Level Resolution
No Ambiguous Claims
Cruelty-Free Verification badge Vegan Verification badge Breaks Down Safely badge Microplastic-Free badge Microbead-Free badge Ocean-Friendly badge Waterway-Friendly badge
Cruelty-Free Verification badge Vegan Verification badge Breaks Down Safely badge Microplastic-Free badge Microbead-Free badge Ocean-Friendly badge Waterway-Friendly badge
FAQs
What does Ingredient Clarity Lab certify?

Cosmetic formulations, evaluated at the ingredient level against three pillars: LUMA Clarity (claim verification and regulatory alignment), LUMA Life (cruelty-free and vegan), and LUMA Cycle (biodegradability, microplastics, microbeads, and aquatic/marine impact). Each LUMA Life and LUMA Cycle badge is awarded pass/fail against fixed, rule-based criteria — no weighting, no subjective scoring.

How much does certification cost?

Pricing is structured per pillar and per scope:

  • Free Pre-Check and the Anti-Greenwashing™ Pledge — free
  • LUMA Life — 120 € per product, per year (covers all eligible LUMA Life badges, including size variations of the same formulation)
  • LUMA Cycle — 120 € per product, per year (covers all eligible LUMA Cycle badges, including size variations)
  • Retail Ready™ — €500 per evaluation of 50 products
  • Global Check™ — €1,000 per evaluation of 50 products
What is the Free Pre-Check LUMA Pulse?

A no-commitment way to see which certifications your formulation qualifies for. LUMA Pulse is a free pre-check analysis designed to help you quickly understand which sustainability and environmental certifications may apply to your formulation — at no cost. By reviewing your product's ingredient profile and environmental impact, LUMA Pulse gives you an early-stage assessment. It uses the same rule-based engine and 60,000+ ingredient database that powers paid certification.

What is the Anti-Greenwashing™ Pledge?

Go with Ingredient Clarity Lab for a Beauty Industry without Greenwashing. Sign a free public commitment under LUMA Clarity and pledge your commitment. Brands that formally adopt the Pledge and demonstrate ongoing alignment with its 8 principles — across product claims, ingredient transparency, packaging, and brand communication — earn the certification at no cost.

How long does certification take?

Because evaluation is fully digital and rule-based and runs against a structured database of 60,000+ classified ingredients (154 flags per ingredient, 110 product categories), assessment begins as soon as the ingredient list and any required documentation are submitted in the correct format. Submissions that are not ingredient-formatted will delay evaluation.

Can I certify multiple products?

Yes. Each formulation is evaluated independently. A single LUMA Life or LUMA Cycle subscription covers all size variations of the same formulation under one annual fee.

Can I resubmit after reformulating?

Yes. Reformulated products can be re-evaluated at any time as a new formulation under a new certification subscription annual fee.

Where are certified results published?

Certified products are published to our public vault, where consumers and retailers find verified brands, and to our partner programs such as Inference Beauty's Clean Beauty Program. Failed evaluations remain private and are only visible to the submitting brand inside their account.

Is Ingredient Clarity Lab a regulatory authority?

No. Ingredient Clarity Lab provides independent, rule-based product certification based on defined criteria. It does not replace regulatory authorities, provide toxicology opinions, or grant legal clearance — regulatory compliance remains the responsibility of the brand.

Which retailer standards does the method cover?

LUMA Clarity Retail Ready™ checks against seven retailer clean-concept standards: Target Zero, Ulta Conscious Beauty, Macy's Conscious Beauty, Clean at Sephora / Planet Aware at Sephora, Credo Clean Standard™ / The Dirty List, Bluemercury Conscious Beauty, and Niche Beauty. These standards are subject to change, so the certification is indicative and not a guarantee to be accepted by the retailer.

Which markets does the method cover?

LUMA Clarity Global Check™ screens ingredients against banned and restricted lists across nine jurisdictions: United States, European Union, Canada, Australia, UAE, China, Japan, Korea, and South America.

Do you take a position on what is "clean" or "safe"?

No. "Clean" and "safe" are context-dependent and regulated differently across jurisdictions, product categories, and ingredient concentrations. Rather than label ingredients as universally good or bad, we evaluate against defined rules, ingredient references, retailer standards, and badge-specific criteria. Our position is straightforward: beauty claims should be specific, substantiated, and understandable.

Can brands influence the outcome?

No. All LUMA Life and LUMA Cycle badges are awarded on a strict pass/fail basis against rule-based criteria. Brands may submit documentation (such as a Product Information File or supplier declarations) when required, but they cannot alter rules, bypass requirements, or purchase a favorable outcome. This protects the credibility of the certification system.

Can the method validate broad sustainability claims?

Only when those claims map to a defined badge. We verify specific, evidence-based claims such as Breaks Down Safely™, Microplastic-Free™, Microbead-Free™, Ocean-Friendly™, and Waterway-Friendly™, all tied to ingredient references and documented criteria. We do not audit supply chains, carbon impact, packaging systems, manufacturing practices, labor conditions, or full lifecycle assessments unless those areas are explicitly included in a defined badge standard.

Do I have to pay for a product that does not pass the evaluation?

No. You first analyze all your products by signing up and seeing each evaluation in your dashboard. You can then subscribe per product as you go and see fit. No baseline cost, no commitment before evaluation.

Free Pre-Check